Coffee Time MInutes - 9th of February

Coffee Time Minutes 9th February 2011

Welcome

Welcome to our new visitors.

Apologises

Nil

Who we are?

Small and Home Business owners meeting to build relationships from other SBO’s.

What is CT?

Relatively casual meeting group, where you can network, talk about business ideas and strategies, and learn from one another.

Where?

Tuggerah’s Zenith Centre.

When?

At 10.30 am on the 2nd & 4th Wednesdays of the month. Arrival 10.25 am for 10.30 am start. (Runs for about 1 hour)

Update on our Raffle?

Coffee Time raised $661.20 last year through our raffles for the Iris Foundation in 2010. We have received a thankyou letter from Iris Foundation to say thanks to everyone who donated.

This year we will continue with our Raffles and donation to Iris Foundation. This year we will do a raffle again for the Iris Foundation. We will be looking for prizes/donations up to the value of $10. Its will be up to you if you would like to participate and none should feel obliged. Tickets will be $2 each, or three for $5.

Updated Members

We have over 98 members for Coffee Time. You can come when you are free, never feel obligated and always feel welcome. I have a list with everyone who has come along to Coffee Time; I am updating the distribution list. If you would like to be included, please check your details are correct, update where necessary and add if not on there.

There are 2 business card holders, please feel free to put your business cards in, these are passed around each meeting, and feel free to support each other and utilize their services.

Networking:
• B2B Event at Ettalong Mantra – 17th of February
• Coffee Time – 23rd February
• Coffee Time – 9th March
• Wyong Chamber Dinner – 22nd February
• SWN International Women’s Luncheon at Mingara – 3rd March

Expo’s in 2011
• 29-30 Apr 2011 – Buy Local Festival
• 22/6/11 Central Coast Women’s Network

Advertising with Buy Local
• B2B – online buy local $22 per month – see B2B or www.buylocalconnect.com.au

Education:
2011 – Visit BEC upstairs or log on to www.ccbec.org.au

Wins:

Selma – Voice Concepts won a contract to install the systems into the new Community Centre at Charlestown
Toni – Toni Oliver Conveyancing - Personal – son got picked for Olympics, however due to age
Dawn – Iris Foundation – Receiving a donation from Rotary and for the launch of the Toukley Sculptures.
Toni – Inspired Health – 4 new practitioners on board
Tarnia – Gurney Financial Services – turned 40yrs.
Julie Mac - Julie Mac Hypnosis Practice – is running her first session/course on the coast. For more information www.juliemacypnosos.com.au

Who are you & what do you do: 30 Sec story about you

Tarnia Gurney
Gurney Financial Services www.gurneyfinancialservices.com.au
Planningwerx4U www.planningwerx4u.com.au

Nicole Lothian
SOS Onsite Admin www.sosonsiteadmin.com.au

Irene Gardner
Under Cover Wear www.ucw.com.au

Alex
B2B Publications www.b2bwithatwist.com.au

Tim Close
Close Financial Group www.closefinancialgroup.com.au

Marama Carmichael
Essential Wellbeing www.essentialwellbeing.com.au

Karen Teunissen
CRS Australia www.crsaustralia.gov.au

Kellie Targett
Insurance Advisernet ktargett@iaa.net.au

Toni Fountain
Insight Health www.insighthealthaustralia.com.au

Cassandra Parrish
Nutrition/Health cassparrish@hotmail.com

Jo Thomson
Destiny by Choice www.destinybychoice.com.au

Sue Liptrott
LBH Promotions www.lbhpromotions.com.au

Selma Sancar
Voice Concepts www.voiceconcepts.com.au

Lee-Anne Bevan
Lee-Anne Bevan Photography www.leeannebevanphotograph.com

Ted O’Shannessy:
Send Out Cards info@financialfreeway.com.au

Dujon Zivic
Encore 8 www.encore8.com

Dawn
Iris Foundation www.irisfoundation.org.au

Kathy Bree
Coffee News www.coffeenews.com.au

Moira Bayliss:
Herbalist moirabayliss@gmail.com

Lyn Thompson
Buy Local online/ LBH Promotions/ B2B www.b2bwithatwist.com.au

Toni Oliver
Toni Oliver Conveyancing www.toniconveyancing.com.au

Julie McDonald
Julie Mac www.juliemacypnosos.com.au

Rae Phillips
Inspire Success www.inspire-success.com

Presentation

Lyn Thompson – LBH Promotions and B2B with a Twist on Advertising and Marketing

There are different types on marketing and advertising, but today we are going to talk the best form of advertising – YOU.

• Networking tips:
 Look presentable, even professional – dress nicely
 Speak clearly
 Don’t be to quiet or too LOUD
 Be friendly
 Make sure you don’t move into peoples space – e.g. really close or waving your arms around
 Have a 30 second infomercial which you can say
 Ask the other person how they are and what they do

• Expo tips:
• Set up stand neatly and professional
• Have brochures or business cards to hand out
• Stand out in front of your stand to greet people.
• Don’t sit down or behind table or stand as not welcoming
• Introduce yourself – give short infomercial
• Be interested in the visitors. Ask them why they are here
• Don’t leave your site unattended, have someone cover your stand always
• Have a give away or complimentary lollies for the visitors
• Collect people’s information. Always express their information is for your data base only and will not be sold or given to others.

• Types of Advertising:
• Newspapers
• Radio
• Booklets
• Newsletters
• Emails
• Blogs
• Websites
• Facebook
• Linked In
• Television
• Print Media – tangible
• Television
• Radio


• Important points
• Plan your marketing and advertising 6 – 12 months in front
• Decide who is your market? Age, religion, creed, demographics
• Get your name out there
• Know you branding? Your label?
• Decide on pricing and how much you can afford
• Need to be consistent when advertising
• The more you buy the cheaper rate you may be able to get
• Promote your website
• Using newspaper and radio works well together
• Capture your audience
• Offer a free editorial – look for stories that are for the community
• Let people know when you get awards
• Show people you support charities
• Work out your budget on what you can afford
• Survey people – how they came across you – advertising, friend,
• Look at colour ads in newspapers – they are pricy though
• What is in your advertising – needs to have:
 Picture
 Logo
 Business name
 Wording
 Contact details
 Website
 Make sure it is a simple message
 Maybe bullet point
 Make an attention grabber headline.

This weeks raffle – donated by Gurney Financial Services, we raised $48.

NEXT MEETING: 23rd February 2011